CCA’s single-minded agenda is to encourage the stimulation of exponential growth and exceptional organizational performance within Corporate Africa. This is on the backdrop of progressive businesses effectively adopting and integrating corporate sustainability into their business models. It is the responsible thing to do. 

CCA’s approach encompasses the design of sustainability driven corporate strategy, operational excellence, environmental advisory, sustainability measuring and evaluation, as well as sustainability reporting. 

But how do you know for sure that sustainability works?

Really, isn’t the proof in the pudding? A sustainability-driven strategy incorporates all the shifting dynamics of the market – on an almost day-to-day basis. Agility is woven into the model, which in turn breeds resilience.

For instance, some well established companies thrived during the onset of the pandemic. Yet others of similar calibre registered almost 90% decline in revenue performance. Why? Agility… thoroughly comprehensive risk heat maps…and yes, a bit of luck.

Sustainability has quite a bit of low hanging fruit. But, it is not magic. On account of an increasingly harder business terrain, it requires hard work. It takes toil and sweat. The metrics dashboard will beep continuously for round the clock attention. But it is the only noticeable framework that delivers great performance in our current times.