Disruptions are coming in hard, fast and unrelenting. They are on serious steroids. The business environment is now an intricate patchwork of AI technologies, Global Warming, Civil Wars, Cyber Attacks, and powerful Diversity & Inclusion demands.

The human capital and consumer dynamics are fluid. Everyone is wearing an “unapologetically woke” badge. A single tweet (or x?) can catapult a company to breakthrough moments, or simply bring it down to its knees with the threat of sinking it into oblivion. Never to be heard of again.

So where should organizations focus? How will they manage stakeholder interests effectively? How will they prioritize social and environmental issues, and still post great performance? The basic question really is – how can businesses thrive in an increasingly chaotic environment? 

The clue lies in holistic sustainability – which results in formidable business ecosystems that buttress businesses from potentially damaging effects of a single tweet, or from extreme conditions such as pandemics and wars.

A solid sustainability-based Corporate Strategy stems from a purpose-led business model that automatically addresses the concerns of turbulent macros and micros. Economic and financial ambitions are driven by enhanced social equity coupled with strong environmental stewardship. Transformational organisations are borne of implementing this simple but intense practice. CCA assists organisations to formulate effective sustainability-based corporate strategies. 

It is worthy of mention that attempting to dress old business models into imitation/faux sustainability garbs is a great farce. It is a sorry case of ‘to be seen to be’ but not actually ‘being’. It really is a patchwork job and the outcomes are bound to be garish and comical all at once. Only that no one will be laughing. Such hoodwinking tactics and theatrics is a noose…dooming a business to extinction with far reaching implications.

CCA works with Corporate Africa’s business leaders to effectively adopt and integrate Sustainability into their business models – with the end game of building world class organisations right here in Africa.

For Corporate Sustainability consultation, contact the CCA Team on cca@woodside.africa; or call/whatsapp +254 713 122 310.