What really is corporate sustainability? And even more important, how can it be applied as the basis for the realization of exponential business growth? What is the lead-time? Is it really necessary for an organization that’s already chalking up great financial results? Why rock the boat?

These are some of the questions that business leaders in Corporate Africa are grappling with, as they presumably steer their organizations to greater heights. And indeed, a prudent question is one-half of wisdom. Per Bacon.

Nevertheless, it is of urgent and absolute necessity to move from the abstract of the concept of Corporate Sustainability to concrete ideas. And further on to intelligent action aimed at exceptional business outcomes.

In taking a shot to build world-class organizations right here in Africa, and to be Architects of a Better World…business leaders must not leave the sustainability stone unturned. For beneath it, the answers to organisational growth and performance lie snugly burrowed. 

Potters can produce a million types of pots in all shapes, colors and sizes.

The differentiator and game changer is the descriptor that is lent to the desired and real outcome.

The outcome can be an exquisite red pot; an ordinary brown pot; a crooked white pot; or an elegant black pot.

The potter chooses what to do with the clay.

Likewise, sustainability is highly malleable.

 It can be a Farce.

It can be a Fad.

It can be Breathtaking Awesome.

What will you do with your lump of clay?

You are spoilt for choice.

-Sheida