Sheida describes herself as a Dreamer and Lover of Africa.

She is driven by the need to unearth the true value of Africa, and seeks to connect with those across the globe with similar minds and focus.

She is the Chair & Chief Executive Officer of Woodside Africa Group Limited; a commercial, Pan-African firm founded on the immanent ideal of generating social and economic prosperity for the People of Africa.

In striving towards WAGL’s vision, Sheida provides executive leadership, governance, direction and oversight of WAGL.

WAGL is a holding company of 16 subsidiaries spanning across various sectors in Africa. Its activities are categorized into 4 broad areas: Development of Social Infrastructure; Provision of Business Growth Solutions; Driving Youth Development Programs and Manufacture of Consumer Products.

With a proven track record in these areas, Sheida has vast experience spanning over two decades in Fast Moving Consumer Goods (FMCG), Information and Communication Technology (ICT); Finance and Enterprise Development sectors.

She has a keen eye in the design and adoption of business models anchored on Corporate Sustainability with transformative economic, social and environmental agendas.

Sheida is a leading regional business consultant in Corporate Sustainability, Leadership, Fund-raising & Development of multi-million dollar social infrastructure projects and Youth Empowerment.

She is an avid innovator of solutions to pressing social needs evidenced in Africa.

As a thought leader, business owner and budding philanthropist, Sheida is a sought-after speaker in various forums that focus on Housing, Health, Youth, Education, Agribusiness, Sustainability, Leadership and Human Capital Development.

She has a marketing and finance education background, and holds various professional certifications.

Sheida has 3 boisterous children who are paradoxically her staunchest supporters and yet no-holds-barred critics. Her life mantra… ‘Just do it, and do it again. Until.’